Shmaltz, Shtick, Beer.

At Frugal McDougal's the other day, I found a beer I just had to buy. Not because I thought it would be good, but because of the label.

HE'BREW, THE CHOSEN BEER

After I stopped giggling, I paid the eight or so bucks for a six pack and went to a friends house. Of couse, the label got the appropriate response when I unveiled the purchase I'd made during the beer run. We drank a couple, not expecting anything to blog home about. But, can you believe it, I'd gladly buy this beer again. It had a nice nutty flavor and a short finish. It'd be nice with a cheese sandwich for sure.

The brewery is Shmaltz. From their website, I discovered that their product line is marketed with "shtick", but they do take their beer seriously. Runing through their site, you'll find a link to a video advertisement. It is titled, of course, "Two Jews walk into a bar".